billboard jungle


It all started with an issue from The Guardian where  wrote about advertising firms planting thousands of billboards across Rome.

The billboards are often erected along kerbs, towering over head height and obscuring bus stops and street signs. Recently a hoarding was put up so close to passing traffic on Via Tuscolana that a moped driver and his passenger were killed when they collided with it.

Rome’s mayor, Gianni Alemanno, a former neo-fascist elected on Silvio Berlusconi’s ticket in 2008, was forced to take notice when the head of Telecom Italia, one of Italy’s biggest advertisers, said he was so disgusted by the “jungle” of billboards that he was pulling all his street ads from the city.

Now we find out that Police is investigating more than 40 advertising company and the person head of the office that should have taken care of the scandal.

Advertisements

One thought on “billboard jungle

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s